Comments on: We Want Team Videos http://brobomb.com/2009/12/we-want-team-videos/ Mon, 21 May 2012 22:10:39 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: barberdude http://brobomb.com/2009/12/we-want-team-videos/comment-page-1/#comment-274 barberdude Sat, 19 Dec 2009 04:57:26 +0000 http://brobomb.com/?p=648#comment-274 Ok I thought this might be a valuable video to post in this conversation. "Shred Til You're Dead" is an inline skate video of a cement park tour of the Northwest. It's not a team video, but it's definitely a video of like minded skaters. It's a free to view over a period of about a month and a half. You can still purchase the DVD, but it's a free movie in a webisode format. www.shredtilyouredead.com Right now I think out of necessity to stay alive, Inline skating is the most core and authentic "action sport" there is. The stuff they are producing is so fresh and creative throughout the entire industry. If you look at their equipment and style it's completely their own, while skiing, skateboarding, snowboarding are all biting on each other. Check out http://www.aggressivemall.com/ for proof. I believe this will be a brobomb article soon. Any way, I just wanted to post this video as a good example of a video format out there and remind everyone that inline skating has the video world on lock down and everyone could learn a lot from the inline scene right now!!! Ok I thought this might be a valuable video to post in this conversation. “Shred Til You’re Dead” is an inline skate video of a cement park tour of the Northwest. It’s not a team video, but it’s definitely a video of like minded skaters. It’s a free to view over a period of about a month and a half. You can still purchase the DVD, but it’s a free movie in a webisode format.

http://www.shredtilyouredead.com

Right now I think out of necessity to stay alive, Inline skating is the most core and authentic “action sport” there is. The stuff they are producing is so fresh and creative throughout the entire industry. If you look at their equipment and style it’s completely their own, while skiing, skateboarding, snowboarding are all biting on each other. Check out http://www.aggressivemall.com/ for proof.

I believe this will be a brobomb article soon. Any way, I just wanted to post this video as a good example of a video format out there and remind everyone that inline skating has the video world on lock down and everyone could learn a lot from the inline scene right now!!!

]]> By: BroBomb » Blog Archive » ‘Tis the Season for Superpipe http://brobomb.com/2009/12/we-want-team-videos/comment-page-1/#comment-271 BroBomb » Blog Archive » ‘Tis the Season for Superpipe Fri, 18 Dec 2009 08:12:46 +0000 http://brobomb.com/?p=648#comment-271 [...] had a chance to see the debate going on right now on BroBomb about team videos and the future of ski videos.  Who’s going to [...] [...] had a chance to see the debate going on right now on BroBomb about team videos and the future of ski videos.  Who’s going to [...]

]]> By: Freedle http://brobomb.com/2009/12/we-want-team-videos/comment-page-1/#comment-247 Freedle Tue, 15 Dec 2009 05:47:54 +0000 http://brobomb.com/?p=648#comment-247 I'm really happy for you, and I'ma let you finish, but Beyonce had one of the best videos of ALL time! Back to the original topic, I love team vids- Girl's "Yeah Right", Flip's "Sorry", Forum's "The Resistance", Dynastar's "Royalty", and Oakley's "1242" are big parts of my sphere of influence. PROS to team videos: -Brands have direct control of their own footage and how it is used. (And direct control over their marketing investment.) -Movies are more focused and can (at least in skateboarding) lead the pack in creativity and awesomeness. -Riders don't have to deal with politics. CONS to team videos: -On top of the rider budgets that already exist, Brands shoulder a large financial burden directly by producing and promoting their own movies vs. helping support a more broadly involved project. Only a few companies within skiing at this point in time can pull that off. -ONE BIG AD. It may be pretty mundane compared to most advertising these days, but you are watching, after all, one big product placement video. -Team effort. Not all rider dudes want to just ski, travel, and film with their "team". It can be hard as well when a skier is being pulled 5 different ways by different sponsors...it helps in skate & snow where a lot of guys are head to toe with one company. You also have to factor in the diversity and strength of a "team" to make a product at the highest level. I’m really happy for you, and I’ma let you finish, but Beyonce had one of the best videos of ALL time!

Back to the original topic, I love team vids- Girl’s “Yeah Right”, Flip’s “Sorry”, Forum’s “The Resistance”, Dynastar’s “Royalty”, and Oakley’s “1242″ are big parts of my sphere of influence.

PROS to team videos:

-Brands have direct control of their own footage and how it is used. (And direct control over their marketing investment.)
-Movies are more focused and can (at least in skateboarding) lead the pack in creativity and awesomeness.
-Riders don’t have to deal with politics.

CONS to team videos:

-On top of the rider budgets that already exist, Brands shoulder a large financial burden directly by producing and promoting their own movies vs. helping support a more broadly involved project. Only a few companies within skiing at this point in time can pull that off.
-ONE BIG AD. It may be pretty mundane compared to most advertising these days, but you are watching, after all, one big product placement video.
-Team effort. Not all rider dudes want to just ski, travel, and film with their “team”. It can be hard as well when a skier is being pulled 5 different ways by different sponsors…it helps in skate & snow where a lot of guys are head to toe with one company. You also have to factor in the diversity and strength of a “team” to make a product at the highest level.

]]> By: Rogge http://brobomb.com/2009/12/we-want-team-videos/comment-page-1/#comment-246 Rogge Tue, 15 Dec 2009 03:59:08 +0000 http://brobomb.com/?p=648#comment-246 Jason, this is somewhat relevant but I showed LJ, Will, and Compton your segment from SB2-Da Kainen over the weekend at Rails to Riches. They were speechless, which as you know, isn't saying much when it concerns Will. That's a classic flick. I think one of the most undervalued asset an independent ski film company has is it's film tour. Since joining Meathead, Chris and Geoff have enlightened me on the value of developing and sustaining personal connections with MHF's viewers. This tour season I was graciously welcomed into many different venues both large (1800 in Burlington) to small (15 in Providence). Having a strong presence online is valuable but the key, in my opinion, is partnering that online presence with a personal connection that is only possible through strategically planned tour stops. *note* I didn't proof read my comment. Did I just complement J-Lev on skiboarding? Jason, this is somewhat relevant but I showed LJ, Will, and Compton your segment from SB2-Da Kainen over the weekend at Rails to Riches. They were speechless, which as you know, isn’t saying much when it concerns Will. That’s a classic flick.

I think one of the most undervalued asset an independent ski film company has is it’s film tour. Since joining Meathead, Chris and Geoff have enlightened me on the value of developing and sustaining personal connections with MHF’s viewers. This tour season I was graciously welcomed into many different venues both large (1800 in Burlington) to small (15 in Providence). Having a strong presence online is valuable but the key, in my opinion, is partnering that online presence with a personal connection that is only possible through strategically planned tour stops.

*note* I didn’t proof read my comment. Did I just complement J-Lev on skiboarding?

]]> By: Barberdude http://brobomb.com/2009/12/we-want-team-videos/comment-page-1/#comment-245 Barberdude Tue, 15 Dec 2009 02:49:07 +0000 http://brobomb.com/?p=648#comment-245 All I want to add to this amazing discussion at this point is that nothing compares to getting the all mighty DVD in September before the season starts. Web content is great and I do think edits online are increasing the creativity of ski culture more then anything else, but the full length movie is the most important in the end. The day I get my first Skiing dvd is like christmas man. I freak out and watch it a million times. It's been like this since I got PBP 13 and SB1. I hope that ski film companies continue to take themselves serious enough to spend an entire year producing a film that is so good I can tell it took that long to make. Though Nimbus is probably the perfect middle ground since they produce webisodes and a full length movie. Only strange thing is, the webisodes have been superior to the actual movies. With all of that said, it is true that DVD sales will die and we will all just buy digital downloads. For two years now I've been using my flatscreen tv as my computer monitor with a Mac Mini. It's all in one entertainment center. I can watch a DVD, play Wii, watch Cable, surf the web, stream netflix or get some stuff done on Adobe CS all in one location. This is the future and everyone I know is putting together these setups with computer or video game systems. So, ski film companies, you need to push the digital download even more. Maybe even make the movie rentable or on netflix. I know I didn't think twice to buy the PBP triple threat premier. $10 and I can watch it on my flatscreen. Conclusion: Keep making the full length film, but make them much easier to view via the internet. and make a team video hahaha All I want to add to this amazing discussion at this point is that nothing compares to getting the all mighty DVD in September before the season starts. Web content is great and I do think edits online are increasing the creativity of ski culture more then anything else, but the full length movie is the most important in the end.

The day I get my first Skiing dvd is like christmas man. I freak out and watch it a million times. It’s been like this since I got PBP 13 and SB1. I hope that ski film companies continue to take themselves serious enough to spend an entire year producing a film that is so good I can tell it took that long to make. Though Nimbus is probably the perfect middle ground since they produce webisodes and a full length movie. Only strange thing is, the webisodes have been superior to the actual movies.

With all of that said, it is true that DVD sales will die and we will all just buy digital downloads. For two years now I’ve been using my flatscreen tv as my computer monitor with a Mac Mini. It’s all in one entertainment center. I can watch a DVD, play Wii, watch Cable, surf the web, stream netflix or get some stuff done on Adobe CS all in one location. This is the future and everyone I know is putting together these setups with computer or video game systems. So, ski film companies, you need to push the digital download even more. Maybe even make the movie rentable or on netflix. I know I didn’t think twice to buy the PBP triple threat premier. $10 and I can watch it on my flatscreen.

Conclusion: Keep making the full length film, but make them much easier to view via the internet.

and make a team video hahaha

]]> By: Freedle http://brobomb.com/2009/12/we-want-team-videos/comment-page-1/#comment-244 Freedle Tue, 15 Dec 2009 02:21:27 +0000 http://brobomb.com/?p=648#comment-244 Jason, no one is fighting the web platform here! A lot of people (including most in the music industry) have viewed the internet as the end of business, but in reality it is only a new beginning. We are simply in a transitional period right now, and if you think DVD sales are no longer a good chunk of income for independent movie companies than you are dead wrong. Of course that will change, tis the calling of the future, but immediately switching over to a web-only model has it drawbacks. The reality is that we all want more viewers and business, and that side of things is continually growing- especially online, but until it fully provides a way to pay for professional content then it is not the end-all-be-all answer. (for right now) Jason, no one is fighting the web platform here! A lot of people (including most in the music industry) have viewed the internet as the end of business, but in reality it is only a new beginning. We are simply in a transitional period right now, and if you think DVD sales are no longer a good chunk of income for independent movie companies than you are dead wrong. Of course that will change, tis the calling of the future, but immediately switching over to a web-only model has it drawbacks. The reality is that we all want more viewers and business, and that side of things is continually growing- especially online, but until it fully provides a way to pay for professional content then it is not the end-all-be-all answer. (for right now)

]]> By: Jason Levinthal http://brobomb.com/2009/12/we-want-team-videos/comment-page-1/#comment-238 Jason Levinthal Mon, 14 Dec 2009 19:02:22 +0000 http://brobomb.com/?p=648#comment-238 Freedle, Release a new video 3 times a year online for free (you have plenty of footage) and you'll have 30x the number of viewers. Why is that better? Being that the majority of your income comes from sponsors and not DVD sales and those sponsors only reason for paying you more or less than other film companies is based on the number of people that see it, the more people seeing it gives more reasons for your sponosrs to provide you with more financial support. There's no better way to get more views than showing your movie for free or selling for less by online download. Again if DVD sales had any potential to outnumber free online views or low priced digital downloads I wouldn't be saying this. But in the end more views = more advertising/sponsor $. So capitalize on change, don't fight the best thing to happen to the video business since the invention of Final Cut Pro and digital cameras, progression is good in business just like skiing but only if you capitalize on it Freedle,
Release a new video 3 times a year online for free (you have plenty of footage) and you’ll have 30x the number of viewers. Why is that better? Being that the majority of your income comes from sponsors and not DVD sales and those sponsors only reason for paying you more or less than other film companies is based on the number of people that see it, the more people seeing it gives more reasons for your sponosrs to provide you with more financial support. There’s no better way to get more views than showing your movie for free or selling for less by online download. Again if DVD sales had any potential to outnumber free online views or low priced digital downloads I wouldn’t be saying this. But in the end more views = more advertising/sponsor $. So capitalize on change, don’t fight the best thing to happen to the video business since the invention of Final Cut Pro and digital cameras, progression is good in business just like skiing but only if you capitalize on it

]]> By: Freedle http://brobomb.com/2009/12/we-want-team-videos/comment-page-1/#comment-232 Freedle Sat, 12 Dec 2009 03:31:36 +0000 http://brobomb.com/?p=648#comment-232 There will always be a market for feature films, web will never replace that entirely, I have faith. No 5 minute clip on a desktop glowing rectangle can replace the feeling of watching a movie in the fall for the first time on the big screen with 500 other people. Also, as the internet gets swamped with millions of questionable edits, I think there will be a backlash towards more professional pieces of media to set itself apart from the over-saturated ski porn for the microwave generation. That is a good thing. Going back to the team video however, the real thing I was getting at was money- how one brand can sustain it's own film production in the ski industry. The stuff you see is NOT cheap to generate...even TC has it's expenses (and a cost per shot) though I hate to think of it that way. Right now the best value for the buck is web, but eventually it may grow to the point where it's more than that, especially if demand keeps on growing like it has been...just look at snowboarding :) There will always be a market for feature films, web will never replace that entirely, I have faith. No 5 minute clip on a desktop glowing rectangle can replace the feeling of watching a movie in the fall for the first time on the big screen with 500 other people. Also, as the internet gets swamped with millions of questionable edits, I think there will be a backlash towards more professional pieces of media to set itself apart from the over-saturated ski porn for the microwave generation. That is a good thing.

Going back to the team video however, the real thing I was getting at was money- how one brand can sustain it’s own film production in the ski industry. The stuff you see is NOT cheap to generate…even TC has it’s expenses (and a cost per shot) though I hate to think of it that way. Right now the best value for the buck is web, but eventually it may grow to the point where it’s more than that, especially if demand keeps on growing like it has been…just look at snowboarding :)

]]> By: chrasual http://brobomb.com/2009/12/we-want-team-videos/comment-page-1/#comment-231 chrasual Sat, 12 Dec 2009 01:17:46 +0000 http://brobomb.com/?p=648#comment-231 Freedle- I don't really know....but, I'd love to see what even the failure would look like. And yes, I do agree that web content is strongest in the "timely and relevant" category. My fear is that completely getting away from the "annual model" is that ski media is going to turn into ringtones and iTunes singles...There, in my opinion, is huuuuuge value in a "film" much like there is value in albums. I guess it all really boils down to who is consuming this "stuff" and I guess it's mostly people (read: kids) who don't give a shit about albums....and of course us old guys posting here... You real industry folk are really breaking my heart.... Freedle-

I don’t really know….but, I’d love to see what even the failure would look like.

And yes, I do agree that web content is strongest in the “timely and relevant” category.

My fear is that completely getting away from the “annual model” is that ski media is going to turn into ringtones and iTunes singles…There, in my opinion, is huuuuuge value in a “film” much like there is value in albums.

I guess it all really boils down to who is consuming this “stuff” and I guess it’s mostly people (read: kids) who don’t give a shit about albums….and of course us old guys posting here…

You real industry folk are really breaking my heart….

]]> By: Freedle http://brobomb.com/2009/12/we-want-team-videos/comment-page-1/#comment-227 Freedle Fri, 11 Dec 2009 02:43:56 +0000 http://brobomb.com/?p=648#comment-227 The reality is the 12 month process for a brand video is not really necessary (as Jason mentioned) given the marketing value with more immediate web content. Line is doing that with TC, and Salomon is basically crushing it with their web series (albeit with footage already paid for from Poorboyz & MSP). However the team video dominated skate model for the past while has been to release a feature video every 3-4 years, and drop web content in the mean time to keep giving life to their riders and marketing...question is, could that ever work in skiing? The reality is the 12 month process for a brand video is not really necessary (as Jason mentioned) given the marketing value with more immediate web content. Line is doing that with TC, and Salomon is basically crushing it with their web series (albeit with footage already paid for from Poorboyz & MSP). However the team video dominated skate model for the past while has been to release a feature video every 3-4 years, and drop web content in the mean time to keep giving life to their riders and marketing…question is, could that ever work in skiing?

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