When BroBomb gets a redesign, and I have a separate “News” page, you’ll be able to scroll through every press release that you already heard about from some insider on NS. Until then, I’m going to stick with the interesting ones. The people who brought us “Hot Lunch” are all under one tent, and that seems like a good thing. Then there’s the related news of Joystick founder Anthony Boronowski signing with the Surface Crew (interview to come). Surface is building an empire, so you better watch your ass or you’ll be next!
Surface Acquires Joystick
Salt Lake City, UT – December 17, 2009 – Surface Ski (www.surfaceskis.com) today announced its acquisition of Joystick Skiing (www.joystickskiing.com). Joystick adds several ski poles and gloves that complement Surface’s line of snow skis and Causwell’s line of snow sports apparel.
“We’re really excited about bringing the Joystick brand into the Surface and Causwell family,” said Michael Schneider, manager of Surface Skis. “We’re also stoked that we get to have Joystick with us at the SIA tradeshow in January.”
“It means a lot to me to know that Joystick will be owned and managed by people who represent and embody the brand,” commented Anthony Boronowski, Executive Director for Joystick Skiing.
About Surface
Surface Ski Collaboration, LLC is a Salt Lake City-based company that makes twin-tipped snow skis for powder, park, and pipe skiing, the fastest growing segment of the snow sports industry. The Surface brands are Surface Skis, Causwell apparel and now Joystick poles and accessories.
As a company, I like Surface and its “brand image.” I also think its interesting how they are improvising on the modern design of twin-tip skis (i.e. 3 stage rocker). But, unfortunately, when I spoke with “some” riders recently about Surface, I heard mixed reviews. Some people, like me, appreciated them as a company but had no experience with their boards. The people, with whom I spoke, who claimed to have experience with their boards did not have a good experience due to issues with its construction that led to premature destruction. Basically, they said that the skis fell the fuck apart.
I’m just repeating what I heard which, I’m aware, is somewhat of a dangerous or reckless thing to do; but the point of bringing this up is to request a Brobomb-approved gear review of Surface skis — specifically the live life skis, if possible.
What do you say, Surface? Wanna put the rumors to rest?
I’ve had no issues with my Live Lifes. They feel very well-constructed and are super fun. This is my personal experience. I’m sure they’d get top marks in any review.
@obnoxiouslytall: I doubt Surface would object to a product review . . . in fact, they could hardly stop anyone who wanted to do one.
Gelato: I’m pretty sure Tall was insisting that Surface send us product to review…and, I accept.