Comments on: Skiers Slide the Handrailings Too

By: BroBomb » Blog Archive » Taking Credit for the Meatheads’ DVD Cover

Fri, 06 Aug 2010 19:56:31 +0000

[...] winter we made a statement about magazine and DVD covers. Never afraid to overestimate our own influence, we’d like to [...]

By: barberdude

barberdude — Tue, 02 Mar 2010 23:16:50 +0000

^^ EMK can you post a picture of those covers from WeSki and Skiuer on our Facebook??? I would love to see them.

By: Josh

Josh — Mon, 01 Mar 2010 23:57:57 +0000

[claim] totally have that same angle as Emil of the underground rail in the bag from John Weichecki sophomore year..score! Will, Pat Waite & I were quite possibly the last to hit that beat before its destruction RIP rail (and Jeff Anderson who also bagged a keeper on it)

Well that was off topic and I’m blown away this late in the season peeps still have energy for debate. nice work!

By: EMK

EMK — Mon, 01 Mar 2010 09:56:11 +0000

In france there was a real artsy shot of tom wallish’s one footer in helsinki from Refresh on the cover of We Ski last month. And on the cover Skiuer this month there is someone doing a debatably urban drop, but whats best about that is he’s wearing tight pants, at first I thought it was paco but if it is it’s old photo as he is on old dynasters. i didn’t manage to buy the mag to find out.

By: Peter JM

Peter JM — Fri, 26 Feb 2010 02:20:48 +0000

It would be insane if Paco G got a cover
too bad he quit skiing professionally.
I definitely agree about the movie covers. Why Lvl 1 has never had one with a rail is beyond me since it’s almost all rails.
As for magazines, I think we need to leave it up to the indi mags for that (skiing could use an Up Down Magazine) publishing is not a very good business now and other than Freeskier, most ski mags are run by huge companies that don’t really care/know much about skiing. I think we just need more magazines. Snowboarding and skateboarding have tons lets jump on that band wagon and show people what skiing really is like.

By: Thomas

Thomas — Tue, 23 Feb 2010 23:37:28 +0000

I vote for random unknowns.

Like Dima Makrushin
http://www.vimeo.com/4527797

By: Freedle

Freedle — Tue, 23 Feb 2010 06:04:59 +0000

I’ve merely been playing devil’s advocate here anyway, seeing as how I don’t work in publishing. Supposedly there is hard research to prove that many more copies of a mag will be bought off the shelves if the cover displays a tight shot of a skier making a turn or at very least doing a trick in air. They of course try to compensate by making up for it inside the magazine. Obviously not so in snowboarding, but one could argue that that already is a board sport minded readership- to compare the two separate publishing worlds is depressing- for example seeing how Snowboard and Freeskier both come out the same building.

After the demise of more “newschool” youth oriented magazines like AXIS and Freeze I think the remaining publishers don’t want to take the leap into fully going after the youth and/or “core” market. Do I think they’re eating themselves with this mindset to a certain extent, yes. I think about it a lot. In the current economic climate, combined with the contraction of print publishing, more and more editors are taking LESS risk and catering MORE to advertisers, and while they may be better off short term I think that will eventually further turn off readership and add to the shrinking of the print media industry. It’s a self fulfilling prophecy. Especially when you have six issues a year, a web is already killing it with realtime commentary and content.

That’s it for now- Know Your Roots just turned into a commentary on the state of skiing magazines.

By: Freedle

Freedle — Tue, 23 Feb 2010 05:37:26 +0000

Fragmenting does not work for publications within an already relatively small sport universe- ever wonder why AXIS didn’t survive very long? The web has that on lock anyway. Diversifying, well that’s another thing entirely, we need some more of that.

Back the the subject though, rail shots by themselves don’t look that appealing anymore- it’s just a guy on a rail…it was cool while it was completely fresh but now it all starts to look the same. Like that shot of Coker on the Ski Time cover- that could be the cover of a skateboard mag. Shots with flavor stand out, like that one of JF jumping through the wall, or Sammy on the chimney, I liked those. Oh and Sammy gets so many covers because he’s good and has the right sponsors.

By: barberdude

barberdude — Tue, 23 Feb 2010 05:35:47 +0000

I had a feeling I was missing a magazine cover of liam downey and I should have remembered second generation, but that’s only one more magazine and dvd cover.

The mind set of the industry thinking skiers wouldn’t recognize an urban photo on a magazine cover or think a movie was just a “jib” flick is out dated. I would have agreed 8 or more years ago, but that customer who doesn’t relate or understand sliding a rail wouldn’t be purchasing that media anyway. Now my fear is that 10 photos are sitting there to be considered for covers each month and anything that’s urban is just pushed aside because of selling magazines in the short term. The jib culture has purchasing power, Newschoolers is the greatest example. I would argue that if Powder, Skiing, Ski, SBC Skier, Ski Journal and Freeskier are all sitting next to each other on shelf at Barnes and Noble and are all just powder and booter shots, except Freeskier with someone sliding an urban rail, Freeskier will sell more and sell to the appropriate consumer.

Every year someone in my family gives me some ski magazines for Christmas. I always end of with Ski or Skiing. This probably happens because they can’t tell the difference between each magazine.

In 2004, I wanted to see Dash Longe get a cover.
Today, I want to see Phil Casabon get a cover.

By: nate

nate — Tue, 23 Feb 2010 04:20:20 +0000

more max hill please