When images of Trew Gear’s ’09-’10 line made their way online sometime last year, I wasn’t exactly blown away. I was a fan of the brilliant thumbs-up logo immediately, but nothing else struck me as particularly original. I thought the colors were fairly similar to what companies like SAGA and LDC were producing, and the fit appeared to be thugtastic. Essentially, I assumed that Trew was another fledgling outerwear startup that unabashedly placed “form” miles ahead of “function.” What I didn’t know, was that the masterminds behind Trew Gear were 100% committed to producing some of the most technical gear this side of those brands your dad swears by and that you wouldn’t be caught dead in.
TREW promised us no cheeseball ad campaigns.
Any other reservations I had about Trew were totally laid to rest upon seeing and touching the 2010-2011 line, and talking with the guys behind the wheel. While the designs and colorways of last year’s line were cool—if not exactly groundbreaking in my estimation—this year’s stuff is top notch in both style and quality. Trew appears to have set their sights on a slightly wider audience, while still retaining an undeniable freeride influence and styling. For guys looking to steer clear of skittle steeze and yet still look the part, Trew is positioning itself as a viable alternative.
Thanks to the guys at TREW for taking time out to chat with us, and be sure to check their site for updates.
I’ll drink TREW Kool-Aid all day long. Love their stuff, love their attitude, and love their philosophy on outerwear. Keep up the good work, friends!
Pass the Kool-Aid. I’m on board.
Looks good, and looks like it’ll perform better. I just hope 14 year olds will embrace it so these guys make some loot.
ughhh..freakin Oakley’s ad agency is running a muck with the best athletes in the world. Trew looks like some good stuff. Yay for tech!
Literally the cheesiest, stupidest thing I saw all weekend.
Really? Comic book heroes? I felt like I was taking crazy pills. I wanna interview whoever signed off on that.
Woah, I think I may have found outerwear for the 2010/2011 comeback, what!
Do they make small sizes though? ‘Cause even thought I’m a lady and all, I much prefer the fit of men’s outerwear as long as it’s not like xxxl.
Hey Trew, do you need a northeast rep? Holla.
yeah man i crigned for Seth Morrison when I saw that shit. i imagine he was fuming on his snowmobile when he heard about that
Can i vote for less nerdy ski junk on this site and more funny random stories? please!?
Haha…I totally spilled the kool-aid all over my Trewth Bibs, and it just splashed right off! No stains here!
Tats
(This message was brought to you by christatsuno.com and its affiliates)
I wore my Trew gear on a huge snow day at Squaw earlier this month. I stayed totally dry all day while my friend’s wearing Arc’teryx got soaked. Trew Story.
The cosmic jacket is killing it for me right now.