Armada Dude #1: Sooo we’re, like, brainstorming, right? And I’m like, dude, so remember when we were a relevant company with funny lo-fi ads? We should recapture that with a totally sweet slogan like “Get Wild.” It’s just so hip, kids will totally identify with it. Kids love to get wild.

Armada Dude #2: Totally sweet idea, bro! And you know what else we should do?

Dude 1: What holmes?

Dude 2: Spend a bunch of money on a completely un-ironic, literal translation of “Like a Lion” and shoot Tanner Hall standing next to, like…a lion!

Dude 1: Let’s GET WILD!