If we of the BroBomb are good for anything, it’s calling out some boollshit when we see it. There’s been no shortage of worthy offenses, but what we are discussing today is the weak-ass representation of the Nike 6.0 superstars. These dudes have agents, publicists, and guys to carry their energy drinks. If you say something crooked about them on a blog that twelve people read, you will get a letter threatening to take you on Judge Joe Brown. BUT, a cool ass opportunity to promote skiing nationally on the Nike “Chosen” commercial, and where are our stars? Where’s the tough talk from all the Ari Gold wannabes when their clients are nowhere to be seen?
You all fought so hard for the Olympics, but nobody actually watches those anymore. What people do watch is the internet, and that Nike commercial is actually pretty damn cool.
And to Nike, I know you don’t think skiing fits in your “board (and wheel) sports” commercial, but that’s because you’re sponsoring Dumont, Schiller, Hatveit, and Wells. All great skiers, but there isn’t a dose of charisma in the bunch. And is BMX really higher than skiing on the “action” totem pole? I guess I’ve always known it, but damn son, they ride bicycles.
When you’re ready to take the original boardsport seriously, you come talk to us.