If we of the BroBomb are good for anything, it’s calling out some boollshit when we see it. There’s been no shortage of worthy offenses, but what we are discussing today is the weak-ass representation of the Nike 6.0 superstars. These dudes have agents, publicists, and guys to carry their energy drinks. If you say something crooked about them on a blog that twelve people read, you will get a letter threatening to take you on Judge Joe Brown. BUT, a cool ass opportunity to promote skiing nationally on the Nike “Chosen” commercial, and where are our stars? Where’s the tough talk from all the Ari Gold wannabes when their clients are nowhere to be seen?
You all fought so hard for the Olympics, but nobody actually watches those anymore. What people do watch is the internet, and that Nike commercial is actually pretty damn cool.
And to Nike, I know you don’t think skiing fits in your “board (and wheel) sports” commercial, but that’s because you’re sponsoring Dumont, Schiller, Hatveit, and Wells. All great skiers, but there isn’t a dose of charisma in the bunch. And is BMX really higher than skiing on the “action” totem pole? I guess I’ve always known it, but damn son, they ride bicycles.
When you’re ready to take the original boardsport seriously, you come talk to us.
Sad part is, they did have skiers involved in this campaign. You can see the skiing clip on “The Chosen” website. The smoke in the air suggest that the skiers were only allowed to hit it when Danny Kass’ firework jump between his laps when the fireworks were actually going off. When the commercial dropped on TV they must have just forgot to edit in the skiers?
Haha… maybe if nike would make a ski boot… a softshell jib boot would be nice
and the ski shot that they did get was really lame
I was actually present at this shoot in Snowmass. We did shoot the skiers but most of that footage went to the PBP film Revolver. The guys DID hit the same jump Kass was hitting, but for whatever reason they didn’t do the fireworks which is sad since the Hatviet brothers did some pretty cool stuff along with Jossi and TJ…
I LOVE SPORTS!
Gotta disagree w/ you on one point. Hatveit is one of the most infectiously happy people I have ever seen, he is a great promoter of our sport.
Really should have used Sammy in this commercial. He is at least as charismatic as Danny Kass.
Teej has some real personality to him as well. So really Nike’s one lame-ass excuse doesn’t fly all that well.
Please don’t group Hatveit with those other names. Yes he’s a comp skier but most definitely my favourite comp skier because he genuinely looks stoked to be riding 100% of the time. Extra points for smiling, the Frenchies could learn a lot from this.
no reason to talk shit on the skiers, how much charisma do you think is going to shine through a 2 second trick shot or turning head reaction….
Couldn’t agree more, Jon. Sammy would’ve shined in this commercial, as would Teej and Jossi.
you all are retarded. instead of bitching about more skiing, we should be bitching about there only being like 3 shots of that female surfer.
more than 12 people read your blog. I am #13 to post right here!
Skiing the way we know skiing has never been palatable to mainstream media because there isn’t a “ski culture” promoted by our companies. People get the perceived lifestyle of a surfer, snowboarder, skateboarder, but not skier. It a shame because skiing has the most badass culture and history of any sport except for maybe surfing, people just don’t know it. We don’t promote lifestyle, we only promote what’s rad now…
Great comment TRosenblum. i agree. What is the skiing lifestyle? Must people are still stuck in the 50′s image of fireplaces in the lodge, bogner suits and ski bunnies, and the media, for the most part (not brobomb) haven’t moved past this. The problem is that image is so strong it is tough to get the new reality of the skiing lifestyle out there. Lets all enjoy how great it is befor it gets taken over.
16 people. This has generated a bit of discussion on newschoolers too.
You all care WAY to much about some stupid action sports commercial. “WAH SKIING WASN’T IN A COMMERCIAL! THEY DON’T THINK SKIING’S COOL!” Well I got news for you, the reason they don’t think skiing is cool is because you all act like whiny bitches that complain about everything, including a sick commercial that still promoted other fellow action sports. How about being stoked it’s not another lame tampon commercial and be happy for all the guys in it, you selfish pricks. But seriously, you’re right that Nike doesn’t care about skiing. I guess all the money that they pay their SKI athletes is nothing compared to a 5 second commercial spot… Hey Nike when you do decide to include skiing in your sweet commercials, don’t come to brobomb. They don’t represent us but in reality are a bunch of clowns with too much time on their hands. They also can’t write for shit, apparently.
IF anybody saw the nike response…TRob wrote it–nuff said. we should be on ESPN. This whole “underground” shit isn’t making anybody money and isnt making the ski lifestyle an easy one to live.
I would say that surfing is the original boardsport. Fishermen in hot countries were using a form of what I think today is called an alaia thousands of years ago.
^Skiing has been around a little bit longer than the wheel. There’s a great book called, “Two Planks and a Passion.” I recommend picking it up. Be skeptical of Wikipedia but there’s some great information here. http://en.wikipedia.org/wiki/History_of_skiing
well, yeah, we do have a great history, and yeah, there is a lot of things to skiing that is really cool: there is a reason why i spend 100-150 days a year on skis.. but what the…!!
Maybe people just care too much? “Oh, the other kids get more candy than we do..!” well, maybe that is because they have a more distinct character?! There are plenty of character and soul in skiing around, but it rarely comes through… Competitions can be great ambassadors to the mainstream medias, but crews like nipwitz, happypro, travelingcircus, B&E, brobomb and the horde of all the others, thats where the character of skiing is being made right now. But the style and way of portraying the ski culture that comes through these web-based blogs/edits are not portrayed in the bigger productions. There its action, stop, “lets explain; yes now we did something rad” By choosing to make the productions accessible to a larger audience, they also have to take away parts of the core…
The really cool thing now is that we, enthusiast who sit on a day in June commenting here, we finally have access to massive amounts of really good edits, images and articles, made by all these different crews.. and the more momentum they gain, the more influence they get, the more clearer the skiing culture and character becomes…