Exhibit A: Nate Abbot as “little fuckin artsy nerdy dudes that wanna keep to themselves and do their own thing but the big bad gang leaders want a piece of that ass,” in the words (indirectly) of Logan Imlach. Hey, is that Jossi Wells?!?
It has recently come to light to the broader public that ski media often has a difficult time producing negative reviews of almost anything in skiing. Freeskier’s senior editor Nate Abbot first published a slightly trembling Facebook post asking if he should post a critical review of a ski movie, to which the resounding reply was “yes.” He then went on to produce a review of the street skiing segment in Into The Mind on his personal blog, which he criticized as containing little of the magical charm and incredible skiing of JP’s original creative street segment in All.I.Can, and largely cast it as an ad so Sherpas could land a Visa commercial.
As things go in the wide open world of the internet, the critique was soon posted on a Newschoolers thread by the ever-vigilant “Moose,” who trolls the internet for controversial topics to raise from his frozen hovel up in Quebec from behind a plate of steaming poutine (please send some here next time you send out the NS annual magazine). That opened a wider discussion about ski media’s general lack of ability to openly critique nearly anything in the industry, despite the availability of boring ski movies, dumb products, and pro skiers walking around Vail Village like it’s Trenchtown Jamaica, flowing dreads in tow, without anyone even bringing up the concept of irony inherent in such a contradiction.
Some hated on Abbot for being a pussy for not publishing it on Freeskier.com or even in the magazine, and argued that such a thing would bring true value to the consumer. You could argue is should be posting this over on TGR for the same reason, but I like doing this shit on the ‘BOMB anyway and haven’t done so in too long. And others criticized The Moose for opening controversial conversations and letting others say what he was thinking for him – both of which hint at the conflict that paid advertising presents in any “professional” media organization.