Hardgoods fo’ life! Photo courtesy of/stolen from SIA 2012
While keeping a low profile, BroBomb used all of 2011’s ad revenue, $36.78, to buy a cab halfway to the airport to fly to Denver to get to SIA. You didn’t see us at the show? We took over Ninthward’s booth for a couple hours while they wandered off and skipped all their buyers’ meetings to eat mushrooms in the bathroom. We gave away free goatees to anyone we saw wearing a Flexfit hat at a crooked angle. Since then more than half our views have come from the Denver TapOut MMA league, and I just got a card in the mail for a free neck piercing next time we’re in town. We also stole Brooke Geery’s tallboy when she passed out in a hallway. We shared it. It was way more fun than the chardonnay the nerds from Kjus were sneaking media folks in their booth.
If you didn’t see us, that’s okay; we were all disguised in Beardhats anyway. If we’d been recognizable, we wouldn’t gotten hit up way too many times by pro skiers praising our genius, and we wanted to get some real work done instead. We actually just spent the entire time snaking Camel lights from Jon, but after looking at Newschoolers’ copious 2013 product photos, here’s what we think are the five hottest trends for next season:










