BroBomb » 2011 outerwear http://brobomb.com Tue, 22 May 2012 14:03:57 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Trewly Technylish http://brobomb.com/2010/02/trewly-technylish/ http://brobomb.com/2010/02/trewly-technylish/#comments Wed, 10 Feb 2010 12:00:45 +0000 chrasual http://brobomb.com/?p=1116 trew bus
When images of Trew Gear’s ’09-’10 line made their way online sometime last year, I wasn’t exactly blown away. I was a fan of the brilliant thumbs-up logo immediately, but nothing else struck me as particularly original. I thought the colors were fairly similar to what companies like SAGA and LDC were producing, and the fit appeared to be thugtastic. Essentially, I assumed that Trew was another fledgling outerwear startup that unabashedly placed “form” miles ahead of “function.” What I didn’t know, was that the masterminds behind Trew Gear were 100% committed to producing some of the most technical gear this side of those brands your dad swears by and that you wouldn’t be caught dead in.

TREW promised us no cheeseball ad campaigns.

TREW promised us no cheeseball ad campaigns.

Any other reservations I had about Trew were totally laid to rest upon seeing and touching the 2010-2011 line, and talking with the guys behind the wheel. While the designs and colorways of last year’s line were cool—if not exactly groundbreaking in my estimation—this year’s stuff is top notch in both style and quality. Trew appears to have set their sights on a slightly wider audience, while still retaining an undeniable freeride influence and styling. For guys looking to steer clear of skittle steeze and yet still look the part, Trew is positioning itself as a viable alternative.

Thanks to the guys at TREW for taking time out to chat with us, and be sure to check their site for updates.

]]> http://brobomb.com/2010/02/trewly-technylish/feed/ 10 SIA 2010: Holden Outerwear http://brobomb.com/2010/02/sia-2010-holden-outerwear/ http://brobomb.com/2010/02/sia-2010-holden-outerwear/#comments Wed, 03 Feb 2010 20:30:04 +0000 Matt Barber http://brobomb.com/?p=1075 Mikey Leblanc of Holden Outerwear took the time to show us the new designs for 2010-11. You’re not going to see this stuff on any of those other ski sites, so tell your friends.

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