New media outlets are so great because they provide timely, relevant content. So it’s a little awkward for me to be writing a blog post about SIA more than a week after it happened. But the beauty of BroBomb is that you don’t stop by to find out what trick Bobby Brown did two minutes ago; you stop by because we find some funny way to hate on Bobby for being sponsored by Under Armour.
Photo courtesy of Yobeat
This year SIA moved from its traditional home in Las Vegas to the more pedestrian locale of Denver, Colorado. Burton made a mis-directed effort to maintain the Vegas motif with a series of table games and slots. All lame because after winning in slots I had to give all my coins back to the woman standing attentively by the machine, without even a shitty Burton hat to show for my performance. Despite the lack of distractions, SIA was a pretty intense experience thanks to the six hundred meetings and after parties I attended on behalf of South America Snow Sessions. The founders of SASS spent years and years building the brand. I got to show up two months into working there, and attend meetings in which top-level ski and snowboard companies and media would shower praise and money on SASS. It was pretty overwhelming and really cool to be a part of, or more accurately- ride the coattails of. Not to mention that having a business card & a media pass let me fuck around with numerous unsuspecting industry personnel. I just hope that chick from Bitch Boards doesn’t call me asking about the SASS/Bitch Boards signature session that I promised her.
While the vast portion of SIA was taken up with SASS-related business, I did find a little bit of time to bask in BroBomb’s growing celebrity and get led around by Mike Rogge to meet several industry big-wigs (read: BroBomb readers). Eric Iberg, feeling rosy after a few frosty brain grenades from the Orage booth, proceeded to bow to us. I don’t really know how to finish that comment in a way that would make it remotely believable, but Iberg was pretty stoked when I gave him a BroBomb sticker at the X Games. For what it’s worth, he was sober then.
Proof
