When BroBomb gets a redesign, and I have a separate “News” page, you’ll be able to scroll through every press release that you already heard about from some insider on NS. Until then, I’m going to stick with the interesting ones. The people who brought us “Hot Lunch” are all under one tent, and that seems like a good thing. Then there’s the related news of Joystick founder Anthony Boronowski signing with the Surface Crew (interview to come). Surface is building an empire, so you better watch your ass or you’ll be next!

Surface Acquires Joystick

 Salt Lake City, UT – December 17, 2009 – Surface Ski (www.surfaceskis.com) today announced its acquisition of Joystick Skiing (www.joystickskiing.com).  Joystick adds several ski poles and gloves that complement Surface’s line of snow skis and Causwell’s line of snow sports apparel.

“We’re really excited about bringing the Joystick brand into the Surface and Causwell family,” said Michael Schneider, manager of Surface Skis.  “We’re also stoked that we get to have Joystick with us at the SIA tradeshow in January.”

“It means a lot to me to know that Joystick will be owned and managed by people who represent and embody the brand,” commented Anthony Boronowski, Executive Director for Joystick Skiing.

About Surface

Surface Ski Collaboration, LLC is a Salt Lake City-based company that makes twin-tipped snow skis for powder, park, and pipe skiing, the fastest growing segment of the snow sports industry.  The Surface brands are Surface Skis, Causwell apparel and now Joystick poles and accessories.