As you may or may not have heard, Surface is teaming up with Skullcandy for a line of co-branded skis, poles, headphones, and other trinkets. The press release has been posted and reposted on most skiing related websites, but there were still some nagging issues we wanted to clear up. We decided to ask Mike Schneider, the man behind the “the fastest growing brand in freeskiing,” a few questions.
surface skis
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Surface and Skullcandy (not the press release)
Thursday, June 24th, 2010
Jon Hartley Probably Hates This Already
Sunday, April 18th, 2010Jon and the gang would never post this video because it contains:
1. Big clothing
2. Rap music
3. Simon Dumont
But that being said, I have a nifty login here at BroBomb and damn it, I’m using it. Enjoy the 2010 Team America JOSS Edit. God knows Jon won’t.
-Rogge
Surface Acquires Joystick
Monday, January 4th, 2010
When BroBomb gets a redesign, and I have a separate “News” page, you’ll be able to scroll through every press release that you already heard about from some insider on NS. Until then, I’m going to stick with the interesting ones. The people who brought us “Hot Lunch” are all under one tent, and that seems like a good thing. Then there’s the related news of Joystick founder Anthony Boronowski signing with the Surface Crew (interview to come). Surface is building an empire, so you better watch your ass or you’ll be next!
Surface Acquires Joystick
Salt Lake City, UT – December 17, 2009 – Surface Ski (www.surfaceskis.com) today announced its acquisition of Joystick Skiing (www.joystickskiing.com). Joystick adds several ski poles and gloves that complement Surface’s line of snow skis and Causwell’s line of snow sports apparel.
“We’re really excited about bringing the Joystick brand into the Surface and Causwell family,” said Michael Schneider, manager of Surface Skis. “We’re also stoked that we get to have Joystick with us at the SIA tradeshow in January.”
“It means a lot to me to know that Joystick will be owned and managed by people who represent and embody the brand,” commented Anthony Boronowski, Executive Director for Joystick Skiing.
About Surface
Surface Ski Collaboration, LLC is a Salt Lake City-based company that makes twin-tipped snow skis for powder, park, and pipe skiing, the fastest growing segment of the snow sports industry. The Surface brands are Surface Skis, Causwell apparel and now Joystick poles and accessories.
The Surface Interview
Wednesday, November 4th, 2009Mike Schneider, owner and founder of Surface Skis, was cool enough to take a moment away from packing preorders to talk to BroBomb. If you’re not familiar with Surface product– scroll to the bottom and check out their product video.
BroBomb: You just got back from a shop tour of California to promote the 09/10 Surface line. How’d that go?
Mike Schneider: Overall, the trip was much needed and a great time as well. Some friends of ours were kind enough to let us stay in their place in Incline Village so I actually had a hard time leaving the Tahoe area once I settled in. I visited a few shops around that area and the response was good. People are hyped on our rocker stuff and price points. We don’t have a ski over $600.00 in our entire line and offer some good incentives and margin to our dealers. I think we did real well for our first real shop trip to CA. I also spent an afternoon over at Boreal watching the chaos take place on their landing strip of snow. I got to chill with our homey, Jason Arens, for a bit so it was great to see him and meet his crew of friends. I will most definitely be spending a lot more time in Tahoe when the snow comes in. I am pretty hyped to get to know that area this year and bring the Surface crew over to shred.
Are you noticing more interest in the park/ freeski segment of the market over past years?
For sure, park skiing especially is blowing up and is so sick to see take place. Park skiing is so accessible to every kid no matter where he lives and I think that’s a large part of why its doing so well. Not many of us get to shred snowmobiles and heliʼs in obscure places all the time so we have to make the most of what we have, whether its sessioning a flat bar in Michigan or spinning laps in Park City, it’s all good. Super pleased on where skiing is headed right now.
Are shop owners catching on? When I was a kid I remember trying to convince my local shop that park skiing wasn’t just a fad. Are you finding that they’re already convinced of its staying power now?
The smart shop owners and those who are on the pulse (or have employees who are) have already committed buying dollars to freestyle brands and its not nearly has hard to convince them that freestyle is here to stay and exploding.
